7 Business Benefits of Choosing a Headless CMS Platform

Why your business needs to adopt headless CMS architecture

70% of companies are actively investing in content marketing and almost 60% of marketers rate content marketing as extremely important or very important to their marketing strategy, states HubSpot. Modern customer behavior is driving up the demand for a more flexible, customizable, and scalable CMS that is adept to deliver the experience your customers expect. When compared to traditional CMS, Headless CMS enables organizations to speed up delivery times while iterating quicker. This blog walks you through seven specific business benefits of headless CMS. Let’s begin by understanding what headless CMS is.

What is meant by Headless CMS?

A headless CMS allows us to edit CMS and database without an integrated presentation layer. The integrated presentation layer, which is referred to as a ‘head’, restricts the use of content only to one particular channel such as a website. Once CMS is severed from the head, it could be used across various other platforms such as a mobile, tablet, and smart devices, making it ideal for the current business scenario.

7 Business Benefits of Adopting a Headless CMS

1. More flexible

Since headless CMS is API driven, it allows you to build your own head or a presentation layer/ frontend. Besides enjoying the ability to pick your programming language, your developers can develop the website without having to conform to any proprietary development constraints. A single piece of content can be reused or combined with various other presentation outputs enabling faster project completions.

A headless CMS allows secure and easy integration with any of your existing business systems. Additionally, since it does not have a fixed structure to code, your developers are at liberty to code for any type of integration. This gives them the flexibility to integrate with more complex systems.

For example, Sanity.io is a popular headless CMS that allows you to embed editable data in running text and cache multiple queries on a single request. It also provides real-time collaboration, content versioning, and live previewing.

2. Supports Omnichannel Selling

For marketers to provide a customer-pleasing experience, each channel used by the business would require access to the current product information and availability. It can be quite a challenge to create iconic content that shines across all touchpoints. Instead, a headless CMS provides the capability to orchestrate a seamless experience across all touchpoints while maintaining consistency and relevance. For instance, Sitefinity empowers brands to deliver a personalized experience across channels.

3. Headless CMS is Future-Proof

A headless CMS enables businesses to future-proof their applications by separating the presentation layer from the data and logic layer. You can structure your content to facilitate future-proofing for new projects. Also, you would not be required to make any technical changes when re-branding one or more channels. Sitecore is a leading headless CMS that offers enterprise-class search and content targeting to boost personalization efforts, among other things.

4. Cost-Effective

It is a lot cheaper for your business team to create a new functionality because headless CMS requires little technical involvement. For example, if your marketing department chooses to create a new series of product mini-sites, they do not have to depend on developers to build CMS-based templates. Instead, the marketing team can directly go to the CMS and start creating the mini-sites as and when required, reducing your up-front costs. Kentico CMS, for instance, comes with tailored custom pricing. Websites of popular brands like Sony and Starbucks are powered by Kentico.

5. Offers Better Software Architecture

A headless CMS is architected to decouple CMS platforms and published content. This strengthens security because access to the CMS is restructured internally within the organization. It increases scalability simply by spinning up a new app server and pointing it to the content. It remains available against all odds because even when the CMS application goes offline, web applications will not have an impact. Episerver, the leading WCM platform supports editors to drag-and-drop content to create new digital experiences quickly.

6. Allows you to do more with less

Organizations will no longer need large teams of specialists with particular CMS knowledge, unlike the requirements for a traditional CMS.

7. Lets You Focus on Your Business

Worrying about your CMS can be time-consuming and distracting. A traditional CMS structure can take your attention away from growing your business. Whereas Headless CMS allows you to use your precious time and resources to grow your business. Being a multi-tenant system, it is fully managed and upgraded for you.

A Step Forward

Apart from these, there are several other reasons why businesses must consider a headless CMS. The important aspect to consider is how you want to manage and store content for products and articles. This can have an impact on websites, application performance, and conversions. Hence, as marketers, it’s time to take a step beyond traditional CMS.

If you’re considering a headless CMS to improve your digital content experience, send us a message immediately.

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About the Author

Sreejith

I have been programming since 2000, and professionally since 2007. I currently lead the Open Source team at Fingent as we work on different technology stacks, ranging from the "boring"(read tried and trusted) to the bleeding edge. I like building, tinkering with and breaking things, not necessarily in that order.