Why are Businesses Shifting to Mobile Apps in 2018

Mobile phone user base around the world has been growing at an unprecedented rate. The mobile market shows a lot of growth potential and with that, the growth in the use of the app-based technology. 96% of the Gen Z  is hooked to smartphones, which implies that most of the interaction with the digital world happens via apps. Whether it be communicating, shopping, surfing news or listening to music, mobile apps made life easier for customers. This is why it makes sense for businesses to reach their customers where they are easily available, on their mobile phones.

Benefits of Apps for businesses:

• Mobile apps can help businesses manage their internal operations more efficiently

A business is only as good as the system it is created for its operation. Perhaps the pinnacle of technology innovation is how successful it is in making our everyday tasks easier and more efficient. When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re being treated. The more interested and pleased people become with your product and your business, the greater will be the consumer demand. When customer satisfaction increases, sales typically do too.  Employees can also stay in continuous communication due to wireless networks and mobile platforms, improving the efficiency of the organization. There are several ways mobile communication can increase productivity. However, it is important to keep in mind the security risks that come with it. Thus, it is crucial to choose legitimate and qualified platforms and systems.

• Customizable User Interface

Apps give the sellers an opportunity to customize the user experience based on their customer’s search history and preferences over the app. Using app analytics platforms like Appsee or Firebase can immensely help businesses improve their in-app experience. These platforms provide an in-depth analysis of user behavior as well reports on crashes of your app. Fixing the crashes ensures ease to the customer and promises an increase in the number of app usage sessions for the business.

• Ease of access

Gone are the days when one liked to open the browser, type in the website URL, log into his/her account and then proceed with scanning and ultimately with the purchase. People want a user interface which is convenient, quick, and easy to access-a criterion that mobile apps fulfill. Mobile apps offer ease to customers, by being readily available to them with just one click.

• Ease of making payments

In countries like the US where credit card networks are much developed, mobile wallet adoption rate has seen an encouraging growth. With a push to digital wallets such as PayPal or Apple Pay along with brand-specific wallets such as Walmart Pay, payments over the apps have become a lot easier for users. Using these platforms, customers are good to go without the hassle of logging in and out, again and again to their bank accounts, as is the case with buying the websites.

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•  Increased Security

As per the Global Consumer Fraud Survey by ACI Universal Payments, the rate of card frauds in the US spiked. This survey also shows that close to 40% of the card users have reduced their frequency of card use. This highlights a worrying point that the increase in the use of credit or debit cards and even online banking, increases the vulnerability of users to hacking and phishing. Apps enable the customers to surpass the need of quoting their financial details again and again by providing an easy in-app pay option by incorporating digital wallets on their platforms. Using apps combined with digital wallets helps to keep customer’s financial information safe and secured. With the increase in frauds in traditional ways of transacting, more and more customers will look to shift their preferences to app-based technology.

• Value Addition for Customers

Reward the app users with accruing reward points, for maximum app usage, which can be redeemed for further in-app purchases. Such loyalty programs ensure customer retention and help the businesses to clock higher sales. The Starbucks loyalty program is one such example.

• Ease of giving and receiving feedback

Since it is easier for the customers to provide feedback over the apps, businesses stand to gain a lot in terms of increased user visits by incorporating those feedbacks and improving customer satisfaction which is of prime importance in highly competitive markets.

Massive investments are being made in app-based technologies because everyone has realized that mobile phone users of today prefer apps over everything else, because of their sheer convenience. So it makes sense for businesses to be where they can fight off their competition and build a better market for themselves. There are still a lot of untapped potential and opportunity which can be seized only if they make while there is still time.

Staying ahead of the curve should be the mantra, which can only be done by adapting to the changing times and adopting new technologies.