Media Segments We Serve
- Video and audio analytics
- Intuitive user interface and automation
- Audience experience
- Fan engagement
- Royalty management
- Immersive experiences with AR and VR
- Content delivery network
- Asset management
- Omni-channel distribution of multimedia content
- Customized content delivery
- Automate content processes and track consumption
- Influence viewership
Challenges Affecting the Media Sector
Capturing attention in the modern information economy requires a savvy understanding of marketing and technology, enabling media to flow across multiple platforms in several different formats.
Maintaining high margins, measuring return on investment, and reporting sales data to clients requires highly accurate information in order for media sales professionals to make the best decisions.
Managing user data has become increasingly challenging since the passing of the data protection regulations such as the European Union’s GDPR, requiring media companies to reevaluate data practices.
Protecting content and user information has become a paramount concern for media companies, requiring state-of-the-art cybersecurity to ensure critical data is not accessed or stolen by nefarious actors.
How We Help Our Customers
Using Analytics and Data for Effective Communication
We work with media companies to expand the reach and effectiveness of their messaging using artificial intelligence, data visualization, detailed analytics, and content marketing to communicate with users across a wide variety of platforms and devices.
Deploying Chatbots for New Engagement Methods
We help media companies integrate AI chatbots for streamlined, automated communication across a variety of digital platforms. Chatbots help organizations boost engagement and automatically deliver information to users around-the-clock. We also help implement other digital marketing strategies to drive greater levels of consumer engagement across various social platforms.
Integrating Marketing Automation Software
We seamlessly integrate marketing automation solutions into new or existing systems to help media companies automatically generate messaging and social media content for targeted customers, eliminating any errors in prospective messages.
Building Unique Mobile Apps and Web Experiences
We assist media companies in developing Android, iOS, and web-based applications for groundbreaking digital experiences, including cross-platform mobile development that enables original apps to run across multiple platforms.
Contact Us
Hundreds of leading businesses have derived strategic advantages from our transformative solutions.
FAQs
There are a number of technological trends key to the transformation of the media industry. Data analytics enables real-time content management that allows media players to offer targeted content over various channels of distribution. Mobile and social technologies change the way content is viewed and perceived. Artificial Intelligence and machine learning enable you to market content to hyper segmented audiences. Automation of content creation and delivery has opened up a new business model in the industry. Technology is trying to satiate the changing consumer behavior and expectations driven by digitalization, especially for the younger generation that demands instant access to content anytime, anywhere.
The major advertising trends today are shorter video ads, mobile-first advertising, over-the-top advertising, cinemagraphs, Facebook in-stream ads, display ads, programmatic advertising, and so on. Connect with our expert to learn more about how you can wisely utilize your ad spending.
Media and entertainment companies can use big data analytics to predict audience interests, develop product and promotional strategies to attract and retain customers, better Ad targeting, optimize media scheduling, identify new revenue sources, personalize content creation and distribution, increase user engagement, and offer high-quality recommendations.
Augmented reality (AR) overlays (superimposes) virtual objects on the real-world environment, while virtual reality (VR) immerses users in a completely simulated environment generated by computer technologies.
In Augmented Reality, the computer vision first tries to understand the environment of the user (what is around the world of the user) through the camera content feed. In this way, AR can show digital content relevant to the user’s context. Augmented Reality applications help in visualizing virtual things in the real world.
Virtual reality enables us to create a simulated environment for users to interact with 3D worlds. It uses virtual reality headsets or multi-projected environments to create distinct and realistic sounds, images and other sensations that simulate a user’s physical presence in a virtual environment.
Media technology collectively refers to the hardware and software tools used to ideate, develop, deliver, and manage content through media. Content here involves audio, video, images, information, video games, interactive content, augmented reality and virtual reality environments, and simulations.
New media technology, often termed as Web 2.0 encompasses a wide variety of web-related communication technologies such as blogs, wikis, online social networking, virtual worlds, and other social media forms. New media are forms of media that rely on computers and internet technology to create and distribute content.