A Simple Guide on Understanding Exploratory Data Analysis

What is Exploratory Data Analysis?

Exploratory Data Analysis (EDA) is a statistical approach used to analyze data and produce descriptive and graphical summaries. Analysts may or may not use a statistical model, but EDA primarily foresees what the data can reveal to us beyond formal modeling. 

With EDA you can analyze your data as it is, without the need to make any assumptions. EDA further validates and expands the practice of using graphical methods to explore data. EDA gains insights from statistical theories that give easily decipherable insights. Exploratory data analysis techniques can also be used to derive clues from data sets that are unsuitable for formal statistical analysis.   

Exploratory Data Analysis displays data in such a way that puts your pattern recognizing capabilities to full use. The patterns are evident to an examination that is careful, direct, and most importantly assumption-free. Thus, you can understand relationships among variables, identify problems such as data entry errors, detect the basic data structure, test assumptions, and gain new insights.  

Purpose of Exploratory Data Analysis

The prime purpose of EDA is to study a dataset without making any assumptions. This helps the data analyst to authenticate any assumptions made in devising the problem or operating a particular algorithm. Researchers and analysts can, therefore, recommend new schemes that were not previously considered. 

In other words, you apply inductive reasoning to obtain results. These results may be in opposition to the theories that directed the initial data collection process. Thus, EDA becomes the driver of transformation. This approach allows you to oppose planned analyses and probe assumptions. The ensuing formal analysis can continue with better credibility. EDA techniques have the potential to uncover further information that may open new areas for research.        

Role of EDA in Data Science

We need to understand the role of EDA in the whole process of data science. Once you have all the data, it has to be processed and cleaned before performing EDA. However, after EDA, we may have to repeat the processing and cleaning of data. The cleaned data and results obtained from this iteration are further used for reporting. Thus, using EDA, data scientists can rest assured that the future results would be logical, rightly explained, and relevant to the expected business circumstances. 

EDA helps to clean the feature variables that are to be used for machine learning. Once data scientists get familiarized with the data sets, they may have to go back to feature engineering since the early features may be unable to serve the objective anymore. After completion of the EDA, data scientists obtain a feature set that is required for machine learning. Each dataset is generally explored using multiple techniques. 

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Methods of Exploratory Data Analysis

Exploratory data analysis is carried out using methods like:

• Univariate Visualization – This is a simple type of analysis where the data analyzed consists of a single variable. Univariate analysis is mainly used to report the data and trace patterns.
• Bivariate visualization – This type of analysis is used to determine the relationships between two variables and the significance of these relationships.
• Multivariate visualization – When the data sets are more complex, multivariate analysis is used to trace relationships between different fields. It reduces Type I errors. It is, however, unsuitable for small data sets. 
• Dimensionality Reduction – This analysis helps to deduce which parameters contribute to the maximum variation in results and enables fast processing by reducing the volume of data. 

Using these methods, a data scientist can grasp the problem at hand and select appropriate models to corroborate the generated data. After studying the distribution of the data, you can check if there’s and missing data and find ways to cope with it. 

Then comes the outliers. What are your outliers and how are they affecting your model? 

It’s always better to take small steps at a time. So you need to check if you can remove some features and still get the same results. More often than not, companies just venturing into the world of data science and machine learning find that they have a lot of data. But they have no clue how to use that data to generate business value. EDA techniques empower you to ask the right questions. Only specific and defined questions can lead you to the right answers. 

Exploratory Data Analysis: Example with Python

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 Suppose you have to find the sales trend for an online retailer. 

Your data set consists of features like customer ID, invoice number, stock code, description, quantity, unit price, country, and so on. Before starting, you can do your data preprocessing, that is, checking the outliers, missing values, etc. 

At this point, you can add new features. Suppose you want the total amount. You multiply quantity and unit price to get this feature. Depending on the business requirement, you can choose which features to add. Moving on, by grouping the countries and quantity or total amount together, you can find out which countries have maximum and minimum sales. Using Matplotlib, seaborn, or pandas data frame you can visually display this data. Next, by grouping the year and total amount, you can find out the sales trend for the given number of years. You can also do the same for each month and find you out which time of the year has shown a spike or drop in sales. Using this same method, you can identify further problems and find out ways to fix them. 

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The key to exploratory data analysis is to first understand the LOB and get a good hang of the data to get the desired answers. Get in touch with us to know more about EDA.