A Comprehensive Guide to SaaS Application Development

Software as a service (SaaS) is a fast-growing IT segment that commands the highest adoption rate among public cloud services, such as PaaS, IaaS, BPaaS, and others. In 2020, the worldwide end-user spending on Cloud Application Services (SaaS) accounted for USD 102,798, which shot up to a massive USD 122,633 at the end of 2021. Gartner examines that the adoption of scalable, on-demand cloud models enabled businesses to achieve cost efficiency and business continuity in a pandemic-afflicted economy. The rise in the adoption of public cloud services is giving an impetus for organizations to accelerate their digital transformation plans.

Understanding more about SaaS app development is significant because it:

Helps optimize IT costs and conserve cash,
Aids and secures remote work, and
Ensures business resiliency.

Watch video: Advantages of moving your key workloads to cloud

SaaS solutions are inevitable in building and sustaining a collaborative, agile, mobile, and hybrid work environment. This post sums up the nitty-gritty you need to know about SaaS application development.

What is SaaS application development?

Ever since the launch of the internet, Application Service Providers (ASPs) that deliver software to users over the internet on a subscription basis have been popular. ASPs allowed users to subscribe to the applications and associated functionalities by following a usage-based transaction pricing model. While it was a major breakthrough, ASPs weren’t fully successful in reducing IT costs and simplifying deployments and upgrades. Thanks to cloud computing; the rise of SaaS applications has lowered the development time, cost, and effort for enterprises. Businesses of all sizes are now expanding their investments in SaaS development.

Software as a service (SaaS) is a software licensing and distribution model in which the application is centrally hosted on the cloud and is maintained and updated by the SaaS developer. Along with Infrastructure as a service (IaaS) and Platform as a service (PaaS), SaaS is one of the key cloud computing models that’s widely marketed to both business (B2B) and individual (B2C) users. Netflix, Office 365 suite, Google Workspace, Cisco WebEx, etc. are the common SaaS products that we use every day.

Why are businesses investing in SaaS app development?

SaaS was an extremely profitable business segment in 2020. According to a 2018-2023 forecast, companies running on SaaS will rise from 51% to 86% in a span of five years. SaaS-based solutions have enabled several business sectors, including virtual collaboration, e-commerce, FinTech, supply chain automation, and healthcare to thrive despite the large-scale disruptions inflicted by the global pandemic. Here are a few factors that make SaaS a hot choice in the investor’s market.

1. Manage costs

SaaS applications require minimal upfront investments. The Pay-as-you-go model allows you to start with a small capital and expand later when you anticipate better business growth and profitability. SaaS application deployment takes less time and money when compared to a traditional on-premise system setup. Most SaaS providers offer dedicated application maintenance and support which saves you from hiring and managing expensive in-house IT teams.

2. Reduce IT dependencies

Your SaaS application development services provider will take care of hardware maintenance, system failures, and downtimes, software updates, routine maintenance, and backups, etc. Based on your business requirements and the services subscribed to, the SaaS provider will help you customize the application, upgrade the software to its latest version, and offer training to your staff. This helps you focus on the core business activities.

3. Seamless integration with other systems

SaaS-based applications can be integrated easily with your legacy systems or any other third-party software that you use. By developing custom APIs and plugins, SaaS providers like Fingent will help integrate your CRM with ERP or HRM with Payroll software. The SaaS application can work as an extension of your current software, adding value to your daily operations. Cloud infrastructure and on-demand computing model empower you to scale up and meet the surging demands.

4. Mitigate security risks

SaaS software providers are responsible for securing the application, operating system, platform, network, and physical infrastructure. Along with these security options, the SaaS provider will help secure your customer data and user access by applying a few techniques such as Identity and Access Management (IAM), cloud data encryption, Data Loss Prevention Software (DLP), compliance solutions, real-time threat intelligence, behavioral analytics, Cloud Access Security Broker (CASB) solutions, etc.

Points to consider before starting your SaaS app development project

There are a few technical and business factors to consider while developing a SaaS product.

Technical considerations in SaaS development

Database design: Choose a flexible and secure database(s) based on the data type, scalability, anticipated load, budget, programming languages used, read-to-write actions involved, and other specific business purposes.
Technology stack: Right technology stack helps build the right SaaS product. By partnering with a SaaS provider like Fingent, you can leverage the latest and the best tech stack to incorporate all the required features into your SaaS application.
Third-party services integration: Businesses that use SaaS products may want to integrate their applications with third-party services such as payment providers, chat and email service providers, customer-answering bots, etc. Ensure that the chosen third-party services are budget-friendly, scalable with your growth plans, credible, and offer excellent community support.
Regular patches and updates: Your SaaS application should be up-to-date and scalable to match your clients’ growing demands. Software updates must be scheduled, and new functionalities and changes to existing features (feature enhancements) should be tested thoroughly.

Non-technical considerations in SaaS development

Conduct market research: Prior to starting your SaaS project, it’s important to analyze the market, understand what users are looking for, study competitors, and then visualize your SaaS solution. The market analysis leads to better project planning with realistic goals in mind.
Make the software user-friendly: The end-user of your SaaS product is not necessarily a techie. The software should appeal to the audience for which it’s built. Market it to the right audience by applying a fair pricing and subscription policy. Devise marketing strategies to improve client adoption.
Ensure software compliance: Security risk is a major barrier to SaaS adoption. Before publishing your SaaS software, ensure that it has robust data protection and sharing policies, user access policies, regular software maintenance, and 100% compliance with standards such as GDPR, HIPAA, etc.
SaaS pricing model: SaaS software market offers a variety of pricing models such as usage-based pricing, per-feature pricing, flat-rate pricing, tiered pricing, and so on. Determining the right pricing model depends on factors such as how much your customers are willing to pay, how far your product is capable of solving their problems, and how your competitors are charging for a similar suite of products. Ensure that the pricing model doesn’t stagnate your product.

SaaS app development best practices

Here are a few best practices to ensure the performance, productivity, and acceptance of your SaaS application.

1. Focus on MVP creation as the first step

Many SaaS developers use MVP (Minimum Viable Product) as the initial step for building a successful SaaS application. An MVP is a fully functional and quickly developed miniature version of an application built to test the SaaS product’s viability. Developing an MVP will help you understand the feasibility of your business idea and the changes to be accommodated based on user feedback. It helps reduce your development cost and effort.

2. Multi-tenancy architecture

A SaaS application isn’t made for a single user. It should be flexible enough to serve thousands or even millions of customers. Multi-tenancy is crucial in cloud computing as it allows multiple tenants (users) with different roles and access privileges to be hosted in the same environment. Each user will have a separate and secured space within the server to store their data. Multi-tenant architecture improves your ROI and helps update and maintain your SaaS application.

3. Personalize your SaaS product

As remote and hybrid workspaces go mainstream, and BYOD becomes common, users seek personalized SaaS products that don’t require extensive admin support. Users demand high-level personalization with your SaaS app. For example, changing the UI’s appearance, integration of Single Sign On (SSO) feature, configuring the dashboard to track the metrics quickly, and so on. They may want the SaaS app to be available in both web and mobile and any other portable devices that they use. Make your SaaS app safe and compatible to address such personalization requirements.

4. Prioritize and optimize features

Adding too many features as well as avoiding important features are equally wrong. Consider the reach and impact of a feature addition, such as how many users will be affected or how many customers are looking for the new feature. Track the SaaS app’s usage patterns by leveraging analytics or run a survey to understand user preferences. If more than 50% of them like an existing feature, optimize it. If only 5% of your users are interested in a new feature, eschew it.

How Fingent helps develop exceptional SaaS applications within your budget

With Fingent, you are just a few steps away from building and managing your own SaaS application development team. Right from developing an MVP to actual product launch and post-launch support, our team handholds customers through every stage of development.

InfinCE, the world’s first digital workplace orchestration platform, stands as a testament to our SaaS development capabilities. So are ReachOut Suite FSM and Skill Lake LMS. Our goal is to help businesses solve challenges through technology. We help legacy companies migrate their software solutions to the cloud as well as develop cutting-edge SaaS solutions that empower them to thrive in the new normal.

If you have an idea or a requirement, discuss it with us asap. We will set up a discovery call with you and get back with a ballpark estimate. This is followed by a detailed proposal, including mockups, demo videos, and visualizations. Our communication method is simple enough to answer your queries related to software app development. We do business with organizations of all sizes – small and large – to help them transform lives through technology. Ready to watch us in action? Talk to our SaaS expert now.

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About the Author

Vinod Saratchandran

Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.