The need
Significance of Mobile App Development Services
Mobile app development service involves designing, creating, testing, and launching software applications for mobile devices such as smartphones, tablets, and wearable devices for enhanced customer engagement and brand visibility.
Custom mobile apps are tailor-made mobile applications created to address the requirements of a specific audience rather than a massive group of people. Custom mobile app development provides the functionality and features that non-specific off-the-shelf solutions cannot.
Business benefits of custom-made mobile apps
- Offers full control over app development and maintenance
- Easy to emphasize the competitor’s advantage
- Scalability to meet growing business needs and incorporate new features
- Access to app-native technology boosts speed and performance
- Seamless integration with third-party software
- High-level of app support and maintenance from the vendor’s side
- Improved data security and protection against cyber-attacks
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Making a choice
Mobile Application or Responsive Website?
Mobile Application
- Everyday use and convenience
- Easy to download, install, and access apps from anywhere
- Highly personalized user experience
- “Mobile-only” design
- Built-in performance and optimization
Responsive Website
- Average convenience
- Requires internet connectivity to view or interact with content
- More focus on ads, services, and new users
- “Mobile-first” design
- Need to optimize content for mobile
Checklist
Factors to consider when developing a mobile app
Research thoroughly to understand the market, customer demands and trends, so you can plan better and prepare a robust application from the very beginning.
Identify the target audience for your application and determine how the app can meet their expectations and add value to their lives.
Select the best-suited platform and development methodology to build your mobile application based on the usage patterns and OS preferences of your target audience, budget considerations, and app features.
Plan your app development process project management, app design and architecture, development methodology, testing, enhancement, deployment, monitoring, and ongoing maintenance.
Focus on delivering a flawless user experience with faster load time, user-friendliness, ease of navigation, data efficiency, battery usages, security, and superior quality customer experience and service.
Test your app end-to-end before launching and dust out all the nooks and crannies to make it a strong business tool which can effectively connect you with your customers.
Market your mobile app in a way that it gets a lot of reach from the word go. Create your marketing strategy based on your industry, offerings, and your potential users.
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Development platforms
Choosing the right platform for mobile app development
Mobile application development platforms differ according to the operating system (OS) they cater to, namely Android, iOS, and Hybrid.
Reasons to choose Android mobile app development
- Low investment and high ROI
- Easy to integrate with third-party software
- Plenty of open source libraries and frameworks to accelerate development
- Increased adoption among users since Android devices are highly affordable and the OS dominates the global smartphones market share
- Maximum customization features, scalability, flexibility, and versatility
- Easy to port android applications to other platforms like Ubuntu and Symbian
Reasons to choose iOS mobile app development
- Your potential user base comprises a large number of Apple iPhone and iPad users
- Develop a consistently performing mobile app with fast and fluid user experience
- Leverage best-in-class hardware components with the finest design and masterpiece
- Extreme level of security, a solid shield to external threats, virus, and malware
- Enhance brand recognition and upgrade business objectives by reaching out to tech-savvy audience
Reasons to choose hybrid mobile app development
- Reach a larger audience within a short span of time
- Cannot hire multiple teams for developing on different platforms
- Leverage open source frameworks and not just limit to proprietary development platforms
- Need more features than a web app, while not restricting to a web browser capabilities
- Want to reduce development and maintenance costs
Types
Different mobile applications for businesses
There are four common types of mobile applications developed by businesses worldwide:
Native Mobile Applications :
Platform-specific applications developed using the programming languages, SDKs, tools, and frameworks provided by the platform itself. These apps are designed to run natively on the operating system of the device such as iOS or Android. Native mobile apps are faster, more reliable, and offer offline capabilities.
Hybrid Mobile Applications :
Hybrid mobile applications are built using standard web technologies such as JavaScript, CSS or HTML5, combining the elements of both native as well as web applications. Developers can leverage plugins and APIs to integrate web technology with native app features. Hybrid mobile apps are faster to develop and easier to maintain.
Cross-platform Mobile Applications :
This type of app works across platforms using a single code base which makes it compatible to run on different operating systems. A cross-platform app can be written using different programming languages, but it’s compiled to run like a true native application running directly on the device’s OS. It’s easy to build and maintain cross-platform apps.
Progressive Web Applications :
PWAs present an alternative approach to traditional mobile app development by avoiding the need for app store delivery and installations. They are cheaper, more secure, faster, and easier to develop. They operate via a browser, but act like native apps, and provide users an “app-like” experience by leveraging browser capabilities.
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Infrastructure
Considerations for building a scalable mobile app infrastructure
A scalable mobile application has the ability to accommodate the growing number of users quickly and manage the increasing workloads. Here are some considerations to keep in mind when building a scalable architecture for your mobile app.
- Mobile app dimensions - how it fits the screen size of preferred devices, dots per inch (DPI), etc.
- Quality and availability of internet connection - whether the users have access to 5G or they still use 3G.
- Creative and minimal UI that helps users browse through various elements on a screen.
- Consider gesture-based navigation, single view, or stacked navigation bar depending on the convenience and comfort of users.
- The most efficient technology stack that makes your app highly competitive and fulfills your business requirements.
- The best programming language(s) which is easy to use, facilitates integration with other software, and offers plenty of community support.
- Database selection: ability to divide data between multiple databases to reduce fatal impact in the case of failure and permission for easy archiving to reduce storage-related performance issues.
- Type of scaling: Vertical scaling (scaling up) to develop the app’s ability to handle swelling loads or Horizontal scaling (scaling out) to avoid overloading a single machine.
- Content Delivery Networks (CDN) to speed up the delivery of content and improve response time if your users are distributed across countries.
- Caching to reduce the system resource load by delivering ready-made results.
- A robust DevOps automation platform to lower the complexity of deploying, maintaining, and monitoring your mobile app by enabling task automation.
Planning your budget
Factors influencing the cost of mobile app development
- Features and functionalities of the mobile app, customization options, inclusion of latest technologies, such as AR, VR, AI, etc.
- Complexity of the app, such as the number of integrations, profile feeds, enhanced admin tools, users, media streaming, and more.
- Different operating systems and platforms for which the mobile app is developed.
- Native mobile app development cost is higher than cross-platform or hybrid due to its platform-specific advantages.
- Whether the development is done in-house or outsourced to an external app development agency.
- Whether the development is done in-house or outsourced to an external app development agency.
- Location of the software development outsourcing company that develops the mobile app.
- Backend development and configuration costs and the monthly charges for hosting web servers, APIs, and databases.
- Costs to launch your app in the app marketplace and marketing costs to promote your app’s user adoption.
- Post-launch support and regular app maintenance costs.
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Success & ROI
Measuring the success and ROI of your mobile app
Factors to consider when calculating your mobile app’s ROI
- Revenue generation per average user to calculate the current lifetime value your app has achieved since its launch.
- Number of daily active users - each person using the app regardless of the number of sessions.
- Churn rate of your app to determine the percentage of customers actively choosing to stop using your app.
- Retention rate to know the number of users who return to your app after a specified period and the time taken to return.
- Cost per acquisition compared against the monetization opportunities in the form of downloads, ad impressions, clicks, purchases, or subscriptions. This helps measure the net profit your app users generate in ratio to the cost of acquiring them.
Critical success factors for mobile apps
- Ease of use and simplicity
- User-friendly mobile experience
- Modern and sleek design with HD graphics
- Faster app loading time and performance
- Position and size of buttons and controls
- Platform-specific optimization of functions and content
- Context-sensitive assistance to avert mistakes
- Offline capabilities to boost loyalty and continued usage
- Integration with social media
- Business value and agility
Approach
Fingent’s approach to mobile app development
Fingent’s mobile application development process takes into account the unique app requirements of your business, platform and OS specifications, adoption of scalable tools, technologies, and trends, in-app security, compliance, and other critical factors that make your app fully functional and responsive.
Our process covers all the key stages of mobile app development from ideation to post-launch monitoring.
#1 Ideate: Derive the app idea by analyzing the demographics, motivations, expectations, and behavior patterns of the potential app users.
#2 Assess Feasibility : Assess the technical feasibility, strategies, and ideas for developing and launching a mobile application.
#3 Wireframe: Wireframing (detailed sketching) of the envisioned app to refine the idea and organize all the essential components.
#4 Prototype: Create working prototypes and mockups of the application for stakeholders to share their feedback and suggest changes.
#5 Design : Create multiple variations of the app screens to get a clear direction for visualizing the final product.
#6 Develop : Core phase of the application development process, where the actual development takes place.
#7 Test : End-to-end testing of the mobile app for validating user acceptance, performance, load balancing, UX, and QA.
#8 Launch : Publish the mobile app to the app store or launch it internally within the organization (based on your needs).
#9 Support : Provide ongoing support and plan regular app maintenance to fix bugs and enhance user experience.
Success Stories
Enterprise mobile app development case studies
1. Native mobile app for traveler safety
We developed a native Android mobile app for a real-time safety measurement and rating platform that enables travelers to gauge their personal safety level at any moment, from anywhere.
- Highly sophisticated analytical engine to provide recommendations to users
- Data from trusted sources and crowd-sourced reports are integrated with smart, data-driven, statistical algorithms
- Delivery of personalized and quantifiable travel security content
- Improved consumer outreach with marketing assistance
2. VR-integrated mobile app for a university
A leading university in the United States wanted to make their programs and courses more accessible to students from the underprivileged areas of the state. They wanted to develop a highly-interactive mobile app that could help students pursue learning and explore career paths without complications.
- Virtual reality integrated mobile app for students to explore 16 different campuses
- 360-degree VR videos provide enriching campus and classroom experience, leading to increased enrollments
- Teleportation in VR enables students to effectively interact with programs
- Students can connect with the university staff members and enroll for programs through the mobile app itself
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Insights
More Insights on Mobile App Development
Top Technologies Used to Develop Mobile Apps
Business mobile applications are a must-have for reaching diverse audiences and making immense fortune in today’s digital-savvy market. Enterprise mobile apps help you achieve more than what you could with a run-of-the-mill website or a legacy desktop software.
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