9 Practical Examples of How IT is Helping Businesses During the Recession

Why IT is the guardian angel of businesses during a recession?

Introduction
Advantages of cutting-edge IT solutions
9 practical examples of how IT solutions recession-proof your business
Use the present crisis as an unprecedented opportunity to lead

Introduction

Decreased revenue churn and the uncertainty in the global economy is making it difficult for many businesses to keep their financial wheels turning during the COVID-19 slouch. They are forced to revisit their strategies w.r.t. how they manage and operate their business, and vital to this is re-visiting their use of technology.

IT solutions lead to new ways of innovation and this can help organizations make lasting improvements to recession-proof their business. IT solutions allow leaders to redesign processes from the ground up. IT automates processes, with data captured at the right moment to deliver insights on processes and how to streamline them. IT innovative solutions rewire organizations to perform better through a fundamental reboot of how work gets done.

This article presents

How businesses are adopting IT solutions to improve productivity and cut costs, while they recession-proof their business.
9 practical examples of IT solutions.

Advantages of cutting-edge IT solutions

– Improve productivity

Lack of technology has been one of the reasons why employees are unable to reach their productivity targets. According to a recent Workers’ Experience Survey, 85% of employees said they would prefer their organizations to provide them with the entire IT ecosystem (including tested and supported devices, accessories, and so on) that will help them to be more productive in their work.

– Cut costs

Most businesses are understandably reluctant to loosen the strings of their purse in the current situation of uncertainty. However, done in the right way, IT innovative solutions can be self-sustaining, and each of the incremental improvements will pay for the next leg of the journey. Take cloud computing for example. Cloud computing allows you to get rid of the hardware cost. Instead of purchasing your own equipment, the provider can offer you all that you need to keep your business running. Since it works on a per-per-use pricing model, it saves you from paying for any unused software/ hardware. 47% of IT executives report that their IT costs have dropped by 30-50% after they started using cloud infrastructure and apps.

– Recession-proof business

Technology will help you ensure that your business not only survives the imminent recession but also thrives. Among the many things, IT solutions will help you gauge customer engagement in real-time, keep your data clean to maximize new business growth potential, free up more time for employees to sell, and manage client experience.

9 practical examples of how IT solutions recession-proof your business

1. Cybersecurity

Data privacy continues to be a major cause of concern as incidents of phishing and other threats are on the rise. Businesses must rely on new and innovative IT technologies to help them differentiate and ensure growth in the evolving marketplace. Businesses that lack effective security measures face the ever-looming risk of exposing themselves to data theft that would result in breaking the trust of their stakeholders, customers, and the marketplace. Now is the time for a new take on protecting your organization.

2. Contactless shopping

The COVID-19 led safety norms such as social distancing have pushed businesses to use technology to lower interaction between people, products, and infrastructure. Contactless shopping allows your customers to conduct entire transactions on their mobile devices without touching anything else. For those who prefer stepping out to shop, technology solutions can be integrated and implemented for contactless shopping.

3. Omnichannel for retailers

Innovative technology ensures that retailers have an omnichannel presence across all touchpoints. This means that they can go beyond brick-and-mortar locations to mobile browsing, social media, online marketplaces, and every online channel where the customer is inclined to browse. It helps retailers manage their tasks effortlessly while allowing customer engagement through a common quality service across various sales channels.

4. E-commerce

E-commerce solutions enable centralized management of all the orders as well as the inventory of both the digital and brick-and-mortar stores. This technology can direct the order placed online to the nearest store for faster delivery providing enhanced customer satisfaction. Automatic updates of the inventory ensure better stock management across all the stores. It further assists in automatic stock replenishment.

View Infographic: The Truth About E-Commerce, 2017-2020

5. Self-checkout systems

Secure cash handling machines and automated self-service checkouts are a huge success for retailers. Though initially it was used to reduce cost and for security reasons, now it has proved helpful in limiting staff contact with cash that is touched by other people, an essential technology in the current scenario.

6. Digital payments

For businesses that do not have access to expensive, automated machines, contact with cash can be limited by digital payments for in-store transactions. Low-value payments can be made contactless with just a ‘tap.’

7. Virtual trial rooms

Retailers can use several options available for customers who would like to see and experience the product before they make a purchase. Magic Mirror is one of those trends. it helps customers see what they would look like in different clothing styles by responding to their hand gestures and voice commands.

8. Chatbots

Based on machine learning, chatbots copy human conversations and react to written or spoken requests to deliver a service. Chatbots provide extensive customer assistance while your customers are shopping online. It allows you to provide customer support 24/7 leading to greater customer satisfaction. It keeps your customers engaged with interactive communication. Chatbots ensure that the buyer’s journey continues uninterrupted in the right direction. Since they are automated IT solutions, they allow your organization to handle several customers at the same time.

9. Robotics in logistics

Use of Robotics in your logistics will ensure that you accomplish the same amount of work with improved efficiency and less cost. Businesses need workforce capability while they adapt to changing environments. COVID-19 has forced a large number of the world’s working population to go on extended periods of sick leave which has resulted in an increased need for workers. However, robotics could eliminate such concerns as these technologies become more widely used, becoming increasingly affordable and available. It has the potential to create a limitless workforce that does not claim retirement benefits, paid time-off, and other additional aspects of costs associated with human workers.

International Finance Corporation reports that logistics companies (including 3PL players) have increasingly turned towards robotics and automation for surviving the coronavirus crisis.

Use the present crisis as an unprecedented opportunity to lead

As the world is increasingly moving toward newer technologies, the expectations of consumers are also rapidly changing. The present scenario with the pandemic is further accelerating existing trends that push products and services towards emerging technologies. Organizations must be led by this change in behavior and meet their customers where they are. The current pandemic is a serious wake-up call for all businesses to recession-proof their business and mitigate the risk from such adverse conditions. Pick the right technology to propel your business growth. Partner with us and allow us to get you there!

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About the Author

Saheen Najeeb

Saheen is a Business and Tech Savvy Digital Marketing Analyst by profession. He believes Marketing has to be interwoven with Technology. Embracing the role of Marketing Technologist, he helps organizations working closely with the business leaders to prioritize strategies and to put their marketing efforts at the leading edge.