Year of Establishment
of Customers Worldwide
Customer Rating
End-to-end product development services to help you stay competitive in the market
Through prototypes tested under market conditions, we refine product functionality and identify issues early to minimize development risks and forecast investments. We deliver complete specification lists, static mockups, and designed interfaces, keeping in mind your future scalability.
As a strategic partner, we can help you identify emerging trends, understand market requirements, and create software products that add value to your customers. Our software development team translates these insights into innovative products to equip you with competitive advantage.
Our Quality Assurance team ensures that your product hits the market with full functionality and performance. Our testing services encompass various approaches such as Validation Testing, Load Testing, System Testing, Functionality, and Crash Testing to ascertain that your product is scalable, reliable, and secure.
Our round-the-clock maintenance and support team, who stay abreast of the latest industry trends and technology tools, ensures that your product has the full spectrum of functionalities and efficient processes to keep your customers delighted.
Consistent high-quality results with robust agile teams and dedicated QA practices
Highly cost-effective and best-of-breed solutions with no last minute surprises
Transparent project management with maximum adherence to deadlines
The benefits of product development are:
Software product engineering covers the entire product life cycle such as conceptualization, design, development, testing, and deployment of a software product. The various stages of product engineering include:
The five stages of product development include:
Idea Generation: Product development starts with gathering ideas for improving existing products or analyzing the scope for launching new products. This stage encompasses surveying the needs and satisfaction levels of customers, identifying the technical possibilities of improving the product, examining competitors, perusing magazines and journals, and more. The ideas generated in this phase lays the foundation for the successive stages.
Preliminary Review: The plethora of ideas generated should be scrutinized by your management, customers, and other decision makers based on legislation, changes in technology, competition and more, to filter out the unfeasible ones. You should also establish the target audience, cost targets, market size and potential, operational requirements, and ROI estimates.
Development: This stage requires collective efforts from all your teams – design and development team for technical requirements, marketing team to brand your product and reach your customers, and finance experts to allocate the funds available. You should strive for customer satisfaction, try to differentiate your product from the competition, and attain the greatest profits possible.
Testing: This stage involves performing market testing on a prototype to identify whether the features are satisfying the client’s requirements, fits into the development and manufacturing costs, arrives in the market at the most appropriate time, and beyond. The results determine if you need to take it to large-scale production.
Commercialization and Launch: This stage involves ramping up production and creating a marketing plan, taking into account economic, functional, and emotional factors. Make sure you promote your product through advanced marketing and advertising strategies for maximum reach and impact.
New product strategy is the process of adopting new strategies to improve existing products, or creating new products that the market seeks. This becomes essential when the existing revenue platforms start declining or stagnating. You need to then bring in innovation at all stages of product development, right from conceptualization to rollout.
A well executed new product development (NPD) strategy captures your client’s expectations accurately, and effectively eliminates the wastage of time, money, and resources.
Product development is important for the following reasons:
New product development (NPD) is the process of introducing new products to the market in response to technology advancements, changing consumer preferences, increasing competition, and more. NPD can also be to tap into an emerging opportunity in the market. Forward-looking businesses sustain by analyzing their customers’ requirements, enhancing products as per the needs, and also by developing new products that surpass their customers’ expectations.
