Powering Marketing Campaigns with Custom-built AI Content Creation Software

Is your marketing content captivating your customers enough to keep the conversation going?

Marketers worldwide have long faced challenges in conveying the right messages. Several studies have consistently shown that content creation is one of the most significant challenges marketers face in campaign development. Big players or large enterprises that target audiences with diverse age groups struggle to navigate various customer emotions, perspectives, preferences, and expectations. Balancing these factors while ensuring brand value and relevance complicates delivering the right messages, making the process more time-consuming and tedious.

The advent of Generative AI was largely expected to resolve such content creation struggles. Although off-the-shelf AI tools have immensely benefited industries in generating large-scale content, striking the cod with the right words still remains a challenge. What are the major challenges industries face when crafting marketing content? How far can off-the-shelf AI tools bring a solution? Can Custom-built AI Content Creation Software elevate marketing content creation? This use case explains it all!

Key Content Creation Challenges in Marketing Campaigns

Creating engaging content that keeps the conversation going
Generate large content in a limited time while ensuring personalization
Craft various content to match the content consumption preferences of customers
Satisfy different customer values, emotions, and cultures
Adapt to the shifting communication styles and channels
Set objectives for each content created
Maintain a brand voice
Determine the right content length
Setting the right tone

Are Off-the-Shelf AI Tools Enough To Spark Your Marketing Content?

It’s no doubt that off-the-shelf AI tools are immensely impacting marketing content creation. Marketers can easily create all kinds of content on the go, be it for marketing emails, social media posts, campaigns, and more. Studies reveal that almost 44% of marketers use GenAI for email copy, 39% for social media copies, 36% for website images, and 33% for blog posts and other marketing and sales collateral. However, when the campaigns are at large, and your company targets multiple generations, various content delivery channels, and different content engagement styles, are off-the-shelf AI tools the go-to solution?

Off-the-shelf AI tools may help you generate large amounts of content in less time. However, the lack of personalization in the content generated can make it feel generic and disconnected from the targeted audience. Marketers might also struggle to set the right tone that aligns with the brand voice. Limited flexibility and scalability can hinder strategizing large campaigns. Furthermore, the limitation of integrating such tools into your existing systems can restrict company growth. Additionally, the lack of skills to operate these tools effectively can also limit their benefits. Data privacy also remains a big concern, especially when sensitive customer information is involved.

Artificial Intelligence (AI) and Machine Learning (ML) hold immense potential to transform content creation and drive impactful marketing outcomes. Custom software development empowers businesses and marketers to harness AI’s capabilities fully, enabling the creation of dynamic, campaign-specific content that adapts to evolving needs.

AI is transforming how businesses operate, market, and engage with customers. Start Your AI Journey Today with Minimized Risks!

How Can Custom-Built AI Content Creation Software Power Your Marketing Content?

Strategize Multiple Campaigns with Ease

When connecting with a larger audience, marketing campaigns must be designed to cater to diverse preferences, emotions, communication styles, and expectations. Personalizing campaigns can also involve adapting to different cultural nuances or languages. Custom-built AI content creation tools can be tailored to generate any amount of content in different formats, tones, or languages to match the specified audience, making it easy for industries to reach a wider audience in less time.

Design Unique Marketing Content

Your competitors are telling your customers the same thing! You cannot have generic content that fails to stand out in the crowd. A custom-built AI content creation tool can assist you with new ideas and campaign inspirations. It can also be trained to deliver unique content that elevates your services and brand voice and gives you a competitive edge.

Generate Scalable Content to Suit Multiple Channel

Content consumption channels and preferences shift daily. Where Gen Zs prefer shorter videos, Millennials and Boomers might like a good read. Custom-built AI software for content generation can assist you in creating diverse content that matches the shifting trends of social media channels and lets your business remain future-ready.

Maintain the Right Brand Voice

With custom-built AI content tools, you can set a preferred tone and language, ensuring a consistent brand voice across all communications. This fosters a trusted connection with your audience, enhances engagement, and creates meaningful, personalized experiences that resonate with diverse customer segments.

Enable Personalized Marketing with Minimum Efforts

Customers demand personalization. They will hear only what suits them. Marketers often struggle to maintain the right balance between personalization and promotion when designing marketing campaigns. A custom-built AI content creation tool can help draft personalized, targeted content within a limited time without stress or excessive human resources.

The Competitive Edge Of Utilizing A Custom-built AI Tool

Why Choose Custom-built AI Content Creation Software?

How Can Fingent Help?

Fingent believes in enabling industries to identify opportunities and redefine processes with emerging technologies. With simple-to-use and quick-to-implement software solutions, we empower businesses to think beyond digitization and build innovations that transform lives. We follow an agile methodology to develop high-quality, reliable, cost-effective solutions that make a difference!